Rich is a linchpin of the Manchester scene. As manager and spokesman of the Levelz crew, he bought together a wealth of the scene’s disparate bass, grime and hip hop artists under one banner, repping Manchester to the country, then the globe. His DJing – honed at his own Hit & Run nights - is similarly inclusive, pulling together anything from soulful disco to tear out jungle – all in service of creating a packed out dancefloor.